If the photo shows Mary holding an award, the caption shouldn't be, 'Mary holds her award.' Instead, tell readers something they can't see: Describe the significance of the honor and what it says about your organization. It's an opportunity to grab the eye, use wordplay, reinforce a message or create a warm tone.Ĥ.

Whatever you call it, adding a mini headline-often in caps or boldface-to your caption is a good idea. Some people call it a lead-in or catchline. What's the most interesting thing about your article-and how does this photo help tell that story? That's your caption.ģ. Consider it the 'elevator pitch' for your article.

At the very least, explain the basics: who, what, when and where.Įven better: With some photos, you can use the caption to set the mood and convince readers to stick around for more. For compelling captions, go beyond simply naming a person, a building or a piece of equipment. Set something aside that can be used in a caption or share new information.Ģ. Especially in print, space is at a premium, so don't use captions to repeat what's already in the story. So how do you make the most of that golden opportunity? Tips for stronger, more effective photo captionsįollow these tips to write captions that truly capture attention:ġ. If you use captions well, they may be all you need to convince someone that your story is worth reading. And a well-composed caption can mean the difference between a passing glance and a good, long look. Keep scrolling for an expert's tips on how to write the perfect cute Instagram caption.An image is often the first thing a reader looks at in your healthcare content. We asked him to share his learnings on the types of Instagram captions that work-the ones that increase engagement, are prone to getting you more likes, and generally make people like you more on the platform-and, of course, the types of captions that don't work. We sat down to chat with Michael Kwolek, the director of research at social media consultancy firm Room 214. Some of our favorite It girls are really good at it- we're looking at you, Alexa Chung-and while we take inspiration from their daily musings, we thought it might be wise to pick the brain of a bona fide social media expert. Posting a photo to Instagram, of course, isn't really a hard thing to do-the challenge comes in crafting the perfect caption to accompany the image. Whether we're sharing snaps of our latest #ootd or browsing through other fashion people's fabulous posts from runway shows, parties, and beyond, Instagram is where it's at. In the fashion community, few social media platforms are as beloved as Instagram.

Write captions on photos